Pattysmiths, a well-loved American-style comfort food brand, expanded its footprint with a new franchise outlet in Goulburn, NSW. The design aimed to elevate the brand’s presence in a major shopping centre, creating a clean, simple, and sophisticated aesthetic while ensuring a strong, imposing visual impact.

With WIIN, I was subcontracted to develop the design concept, 3D visualizations, documentation, and coordination, ensuring that the new outlet reflected the premium, handcrafted experience that defines Pattysmiths.